Mai una noia
Illustration - Social media content
Mai una noia is a social media campaign born during the COVID-19 emergency to support all the couples who were supposed to get married in 2020.
With Mariacristina Esposito from mybriday.com, we worked together to promote alternative ways to survive the cancelled wedding date with nice messages that can be printed or sent through Instagram as digital cards by friends and loved ones.
CAMPAIGN STRUCTURE & STRATEGY
We also worked on a contest to promote the campaign and give a chance to win one of the illustrations we worked on.
These illustrations, based on three main concepts to support friends and brides/grooms are also available to buy on Etsy ready to print as a card to send over.