Lotus flower

Aletheia

Logo Design

Aletheia is a Pilates Studio based in Rome, Italy.
They reached out to give their logo a new minimal style without changing the original shape and colour palette.

Starting from the original logo I re-drew the main element – the lotus flower – by keeping the lines simple and clean.
The name font was created ad hoc to make the design lighter and more consistent with the concept.

OLD LOGO
Aletheia old logo
COLOUR PALETTE
NEW LOGO